Consumer-sector CEOs credit AI-enabled efficiencies for sustaining growth despite tariffs

December 4, 2025

Key Insights

Retail and consumer CEOs say AI-powered efficiencies are helping offset tariff-driven cost pressures. Younger consumers continue to drive revenue as brands lean on automation and personalization tools.

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AI as a buffer against economic turbulence

Executives explain that AI is helping them optimize pricing, personalize engagements, and streamline operations, softening the blow from tariffs and input-cost inflation.

The demographic tailwind

- Younger consumers are more responsive to AI-enhanced shopping experiences and dynamic product mixes.
- AI tooling helps brands adapt assortments faster while protecting margins.

Industry takeaway

Consumer companies are gradually turning AI into an economic shock absorber, using predictive demand planning and workflow automation to stay ahead despite macro headwinds.

Source: reuters.com

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