Perplexity Reportedly Planning Device Partnership With Samsung

AI startup Perplexity is reportedly working to integrate its technology with Samsung and Motorola smartphones. The company is in talks with Samsung about adding its artificial intelligence (AI) assistants to that firm’s devices, and has reached an agreement for a similar collaboration with Motorola, Bloomberg News reported Wednesday (April 16), citing sources familiar with the matter. These sources say the talks with Samsung are in the early stages, while the collaboration with Motorola will be announced this month. Motorola is holding a product event next week in New York City where it intends to discuss the partnership, the report added. As for the Samsung deal, the sources said it could involve making Perplexity the default AI assistant or preloading Perplexity’s Android app on phones. Samsung, the global smartphone market leader, could also prominently feature the assistant in its app store, the report added. Bloomberg notes that any deal with Perplexity would be complicated by Samsung’s extensive partnership with Google, the default search engine on Samsung devices and the source of many of its AI features. At the same time, Samsung has been forming ties with Perplexity for months, investing in the company last year and in talks to make another investment soon, the report adds.