July 7, 2025
Why it is vital that you understand the infrastructure behind AI
An exploration of AI infrastructure decisions, highlighting DeepSeek's efficient model as a case study.
Understanding AI infrastructure is crucial as businesses strive to implement effective AI strategies amidst rising demand and vast resource needs. Deploying AI involves key infrastructure decisions, from computing power and data storage to chip selection and energy efficiency. Decisions must align with specific departmental needs because AI solutions and infrastructure requirements vary widely across functions. Critical components include AI compute, which determines performance, and data centers—whether on-site, leased, modular, or cloud-based—impacting scalability, security, and latency. Cloud services, especially from hyperscalers like Amazon and Microsoft, offer flexibility but can lead to vendor lock-in. Hybrid models combining proprietary and cloud infrastructure provide customization and resilience, with options like co-location and edge computing catering to specific performance or sovereignty needs. Advancements in AI hardware, such as GPUs, TPUs, and neuromorphic chips, continue to improve efficiency and performance, while high-bandwidth memory addresses data processing bottlenecks. Sustainability and energy demands remain challenges, with data centers consuming substantial power. Innovations in cooling and power sourcing are crucial for future expansion. Meanwhile, models like China’s DeepSeek demonstrate that smaller, efficient AI models can deliver strong performance, potentially shifting industry focus away from high-capacity approaches and making AI more accessible. Compatibility, flexibility, and pace of adoption are all vital for long-term success.
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