OpenAI monetizes Sora’s creative engine with paid video generation tiers

October 31, 2025

Key Insights

OpenAI’s Sora platform now offers paid tiers for additional AI video generation, allowing users to pay for higher volume and faster renders—marking a shift toward usage-based monetization for creative AI tools.

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OpenAI starts monetizing creativity

Sora, the video-generation arm of OpenAI, has introduced paid credits so users can generate extra videos or speed up renders beyond the free daily cap.

What’s changing

- Opens up a usage-based billing model, similar to token/credit systems in ChatGPT or DALL-E.
- Signals a separation between casual consumer use and professional workload tiers.
- Gives OpenAI a way to track demand and monetize high-volume media workflows.

By charging for generation capacity, OpenAI is quietly turning creativity into a service model.

Source: theverge.com

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