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Search in the agentic era: information agents and generative UI

Google rebuilds Search around background agents and on-the-fly generative interfaces

Key Insights

Google is extending Search into an agentic experience, introducing information agents - personalized AI agents that work in the background 24/7 to find what you need and help you act - rolling out over the summer to AI Pro and Ultra subscribers. It's also infusing Search with agentic coding, so Gemini 3.5 Flash and Antigravity build custom, generative interfaces (dynamic layouts, interactive visuals, even persistent dashboards) for individual queries, free for everyone. The move builds on AI Mode, which passed 1 billion monthly users in a year.

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Search becomes a set of agents working for you

Google laid out how Search changes in what it calls the agentic era, building on momentum from AI Mode - its biggest-ever Search upgrade, which surpassed 1 billion monthly active users within a year - and AI Overviews, now at over 2.5 billion.

What's new

- Information agents: personalized AI agents you set up to work in the background, around the clock, to surface what you need at the right moment and help you take action. They roll out over the summer, starting with Google AI Pro and Ultra subscribers.
- Generative UI: by infusing Search with agentic coding via Gemini 3.5 Flash and Antigravity, Search can build custom experiences for individual questions - dynamic layouts and interactive visuals - available to everyone this summer, free of charge.
- Custom dashboards: for longer-running tasks, Search can build persistent, returnable dashboards or trackers, almost like mini-apps for a specific task, with Antigravity-built experiences coming to Pro and Ultra subscribers in the US.

Why it matters

The framing is that Search is becoming less a series of individual queries and more an ongoing conversation that connects users to the web while doing more of the work for them. Coupled with agents that act and interfaces that assemble themselves per query, it's one of the more concrete pictures of how generative AI reshapes the product that remains Google's core - and the one that brings AI to more people than any other.

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