Growth doesn't cancel riskit amplifies it
Grok's reported market-share gains during a controversy is a reminder that distribution can outpace governance. When an AI product scales, any failure mode scales with itfast.
What platforms are learning in public
- Safety isn't a 'nice-to-have' add-on; it's an adoption throttle. Enterprises won't integrate tools that create brand liability.
- Consumer growth can still happen amid controversy, but it changes the narrative: users may try the product, while regulators and partners start circling.
The product takeaway
- Invest in controls that are visible and configurable: policy layers, guardrails, reporting, and enforcement.
- Treat 'what the model outputs' as part of UX, not a backend detail.
The business angle
If AI products become cultural flashpoints, the winners won't just be the ones with capabilitythey'll be the ones that can credibly say: we can scale this responsibly, and prove it.