In this blog post, you will find key information on why you should start a corporate podcast. It also provides concrete steps and guidance on how to get started with podcasting. By reading it, any start-up business will be able to create its own podcast.
A corporate podcast is a podcast produced by a company for internal communication or external branding purposes.
Here are some ways in which companies are using corporate podcasts:
If you want to communicate with your employees and get your message across – a podcast makes it more likely to be listened to by employees.
Likewise, if you are passionate about producing a high-quality podcast, you are more likely to keep your employees not only engaged, but thinking about the message long after they have listened to the podcast.
1. Choose the type and topic of your podcast
First, you need to figure out what type of podcast you want to publish. You can choose from the following types:
2. Plan your podcast
The second step is to plan your podcast. The most important things to do:
3. Choose the right tools
Acquire the necessary tools for the podcast, which include:
Additional accessories can be purchased, such as a pop filter, video flashlight and sound card interface, but these are not necessary if you are starting out on a small budget.
4. Find guests for your podcast
You don’t need guests if you opt for a custom podcast. Regardless of this, most successful podcasts usually have guests on the show.
The best guests to invite to a corporate podcast are industry leaders, corporate experts and business partners.
5. Recording and editing the podcast
Once you’ve finished recording, you’ll need to edit and finalize your podcast.
6. Promote the podcast
Once the podcast is recorded, then increase your popularity with social media marketing. One great way to do this is to use Riverside Magic Clips. This feature helps you highlight shareable snippets from your podcast and promote it on Instagram, YouTube, LinkedIn or Facebook.