Why should you start a corporate podcast?

Közzétéve: 2023.09.27.

In this blog post, you will find key information on why you should start a corporate podcast. It also provides concrete steps and guidance on how to get started with podcasting. By reading it, any start-up business will be able to create its own podcast.

What is a corporate podcast?

A corporate podcast is a podcast produced by a company for internal communication or external branding purposes.

Here are some ways in which companies are using corporate podcasts:

  • Publication of important announcements.
  • To increase brand awareness among the company’s customer base.
  • Promote corporate culture and a sense of belonging among employees.
  • Demonstrating to clients and customers that the external communication of the company’s specific expertise is extremely important.
  • Informing employees about the company’s latest offers and other developments.
  • Communicate with employees in a unique way instead of the usual channels (e.g. email, Slack, Intranet).

Why should you start a corporate podcast?

  • It can help to build a company culture: launching a podcast is a unique way to promote corporate culture. It can help managers communicate directly with employees – building trust and rapport between employees and managers.
  • Convenient: Whether you’re at the gym, at your desk, driving or cooking, you can listen to a podcast anywhere.

If you want to communicate with your employees and get your message across – a podcast makes it more likely to be listened to by employees.

  • It helps to overcome screen fatigue: a podcast is a great way to give employees information without having to spend extra time in front of a computer or mobile phone.
  • Engaging: When was the last time you were “engaged” while reading an email or a Slack message? Probably not recently. Conversely, you can probably recall a podcast that you listened to and thought about in the hours or days that followed.

Likewise, if you are passionate about producing a high-quality podcast, you are more likely to keep your employees not only engaged, but thinking about the message long after they have listened to the podcast.


After all this, how exactly do you get started with a corporate podcast?

1. Choose the type and topic of your podcast
First, you need to figure out what type of podcast you want to publish. You can choose from the following types:

  • Interview podcast
  • Solo podcast
  • Co-hosted podcast
  • Panel podcast
  • Storytelling/documentary podcast

2. Plan your podcast
The second step is to plan your podcast. The most important things to do:

  • Anticipate the themes of the following episodes.
  • Establish a schedule for publishing the episodes.
  • Prepare a draft.
  • Plan the script.
  • Prepare the parts.

3. Choose the right tools
Acquire the necessary tools for the podcast, which include:

  • Microphone(s)
  • Headphones
  • Camera (if there will be video)
  • Audio recording software
  • Editing software

Additional accessories can be purchased, such as a pop filter, video flashlight and sound card interface, but these are not necessary if you are starting out on a small budget.

4. Find guests for your podcast
You don’t need guests if you opt for a custom podcast. Regardless of this, most successful podcasts usually have guests on the show.
The best guests to invite to a corporate podcast are industry leaders, corporate experts and business partners.

5. Recording and editing the podcast
Once you’ve finished recording, you’ll need to edit and finalize your podcast.

6. Promote the podcast
Once the podcast is recorded, then increase your popularity with social media marketing. One great way to do this is to use Riverside Magic Clips. This feature helps you highlight shareable snippets from your podcast and promote it on Instagram, YouTube, LinkedIn or Facebook.